Day-Date Automatic

The Rolex Day-Date, also known as the “President,” is the ultimate symbol of prestige and elegance in luxury watchmaking. Introduced in 1956, it was the first wristwatch to display both the day of the week spelled out in full and the date at 3 o’clock, making it a technical and aesthetic icon. The Day-Date features a classic round case, a variety of precious metal options including gold and platinum, and the signature President bracelet for unparalleled comfort and style. Its dial options range from understated to extravagant, often adorned with gem-set hour markers or intricate finishes. Powered by a high-precision in-house automatic movement, protected by sapphire crystal, and crafted with Rolex’s legendary attention to detail, the Day-Date is a statement of success, refinement, and horological mastery.